The Importance of Going Local

April 16, 2010

I am very lucky to have a lot of great friends, and they frequently refer me to people they know who are looking for a home or wanting to sell their home in Newton, Brookline, Sudbury, the North End… And because I value my friends and their friends, I promptly connect these referrals to a fantastic realtor who works in their local market and can best help them reach their goals.

It’s not that I don’t want the business. (And, by the way, please keep sending your referrals from anywhere — I love it and will make sure they are well taken care of.) And it’s not that I couldn’t do an adequate job for these people. But good enough doesn’t work for me — I want to know that I am providing the absolute best possible service for my clients. The way I do this best is by being fully immersed in the Cambridge & Somerville communities — staying on top of what’s going on in the different neighborhoods, knowing the inventory and really grasping property values.

Here are just a few reasons it benefits you to work with a Realtor who is based in and focuses on your local community.

When Selling Your Home

  • A local agent knows the true value of your home — believe me: the best deals I’ve seen on Cambridge & Somerville properties are those listed by out-of-town agents who didn’t understand our local market
  • They know other local agents, who are working with local buyers, so they can personally promote your home to the people who will help sell your home
  • They know what features and amenities make your home appealing–proximity to various bus routes, the great cafe on the corner, a new park the city is planning to put in down the block–and can market it appropriately

When Buying a Home

  • They can give you early notice on new listings in a competitive market — a good agent stays on top of local inventory through daily conversations with colleagues, attending broker open houses and agency caravans and simply by walking around the neighborhoods
  • They will make sure you don’t overpay for your home — they know what comparable properties have sold for, which listing agents are notorious for overpricing their listings and which price low to generate multiple offers
  • They are a wealth of critical knowledge on local zoning, condo rules and regulations, market rents — factors that will affect not only your life in your new home, but also its future resale value
  • They can connect you with reputable local contractors and other service providers

There are many more reasons, but you get the idea.

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